The National Conference on Women’s Economic Empowerment Principles 2024: Thematic Workshops, Top Speakers and Recognition of Gender Equality Excellence

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On 6 December, the third annual National Conference on Women’s Economic Empowerment Principles was held under the theme “Finance for Her – Creating Opportunities for Financial Inclusion.” Over 120 professionals attended the conference, including financial regulators, public policymakers, financial education programme providers, private sector representatives, women entrepreneurs and experts. Together, they explored solutions to ensure women have equal access to financial resources.

Dominika Stojanoska, UN Women’s Country Representativeemphasized the importance of this initiative. "Financial inclusion for women is essential for sustainable and equitable growth of global economies,” she said, adding that UN Women joined the World Bank’s Women Entrepreneurs Finance Initiative and signed the Women Entrepreneurs Finance Code in April 2024. “This collaboration aims for systemic changes in the financial ecosystem. When women have access to and control over capital, credit, resources, technologies and information, they not only gain greater influence over their own lives but also become drivers of economic growth and innovation,” she explained. “Enhancing gender-responsive policies, legislation and financial innovations, along with inclusive digital technologies, can accelerate gender equality and women’s rights, turning financial inclusion into a catalyst for sustainable development."

Credit fotografie: Dumitru Goncear/UN Women
Dominika Stojanoska, UN Women’s Country Representative, Photo credit: Dumitru Goncear/UN Women

The conference addressed key challenges women face in accessing financial resources, such as:

  • Limited financial products tailored to women’s real needs;
  • Insufficient financial guarantees;
  • Slow adoption of innovative technologies;
  • Work-life imbalance;
  • Lack of support networks;
  • The influence of social norms, discrimination and biases.
Credit fotografie: Dumitru Goncear/UN Women
Devrim Ziya Tavil, Transformation Director at Türk Ekonomi Bankası, Photo credit: Dumitru Goncear/UN Women

The conference participants gained practical tools and knowledge through three interactive workshops:

  1. “How to Make Finance Accessible for Women?” Moderated by Devrim Ziya Tavil, Transformation Director at Türk Ekonomi Bankası, this design thinking workshop proposed innovative solutions for creating financial products tailored to women.
  2. “How to Secure Funding: 10 Essential Steps to Success.” This hands-on workshop led by investitii.MD offered concrete advice and real-life examples to help women entrepreneurs secure funding for their ideas.
  3. “The Power of Financial Education and How to Protect Your Money.” The OK Financial Education Foundation and the National Commission for Financial Markets facilitated this session focused on effective personal finance management and financial security.
Credit fotografie: Dumitru Goncear/UN Women
Workshop, Photo credit: Dumitru Goncear/UN Women

Guido Beltrani, Director of the Swiss Cooperation Office in Moldova, explained that promoting women’s economic empowerment is key to achieving gender equality, with access to finance critical. “Financial inclusion for women not only contributes to stronger economies, healthier families and more resilient communities but also fosters a fairer economy and supports climate resilience,” he said. “Through Switzerland-funded projects, we encourage women’s involvement in entrepreneurship, leadership roles and decision-making processes. By fostering collaboration and partnerships, we can inspire impactful actions to promote women’s economic empowerment and financial inclusion."

Katarina Fried, Sweden’s Ambassador to Moldova, also highlighted the importance of financial education for gender equality: "Gender equality in finance is not just a goal but a necessity for sustainable economic development. Financial institutions must understand the unique challenges women face to create financial products that meet their needs,” she said. “Every step forward by a woman represents progress toward a more equitable and inclusive financial future. Financial education is the foundation of economic empowerment, and accessible education is the key to financial inclusion. Through education, inclusion and community involvement, we can transform the financial sector into one that is fair and prosperous."

Yesim Oruc, UN Resident Coordinator in Moldova, concluded the conference by telling the participants that women’s economic empowerment is key to our collective development—it is crucial for achieving the Sustainable Development Goals and Moldova’s European Union accession process. “Women’s financial empowerment has a clear economic rationale, and financial inclusion—beyond loans, including savings—plays a crucial role in securing their future,” she said. “I want to thank the private sector, particularly the 28 companies that have already joined the Women’s Empowerment Principles, and wish them continued success."

One highlight of the conference was the presentation of a survey on women entrepreneurs' access to finance. The results revealed their challenges and provided relevant suggestions for developing more effective financial inclusion programmes.

Key findings included:

  • Nearly half (46 per cent) of women who secured financing received amounts below 100,000 MDL, indicating a gap between their financial needs and accessible funds.
  • 58.5 per cent of respondents reported facing obstacles in accessing finance, emphasizing the need for interventions to simplify financing processes and remove existing barriers.
  • 70.8 per cent of participants considered a well-structured business plan essential, highlighting that investors and lenders prioritize clear, detailed strategies demonstrating business viability and growth potential.
Credit fotografie: Dumitru Goncear/UN Women
Raoul Herbert, Photo credit: Dumitru Goncear/UN Women

The conference also featured an award ceremony recognizing companies that signed the Women’s Empowerment Principles (WEPs) for their outstanding initiatives:

  • Leadership in Gender Equality: Efes Vitanta Moldova Brewery and OTP Bank Moldova
  • Innovative Initiatives in Gender Equality: PwC Moldova and Pride System
  • Gender-Sensitive Work Environment: Alsonval-Grup, Tracom Industrial Park, AgroService-Com and Gateway & Partners Moldova
  • Inclusive and Innovative Workplace: conTeyor and Crunchyroll
  • Community Impact and Partnerships: maib and Kaufland Moldova
  • Special Advocacy Awards: Moldcell (WEPs Ambassador Award) and Orange Moldova.

The conference was made possible through the financial support of Sweden (Embassy of Sweden in Chișinău) and Switzerland (Swiss Cooperation Office in Moldova), in partnership with the Government of Moldova, the Parliament of Moldova, the Economic Council under the Prime Minister, the National Bank of Moldova, the National Commission for Financial Markets, EUROCIVIS, FINEDU Moldova, the OK Financial Education Foundation, the Association of Women Entrepreneurs in Moldova (AFAM) and investitii.MD.

Through collective efforts and firm commitments, we are building an inclusive financial environment that offers women equal opportunities to contribute to Moldova’s economic development.